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CITE — A 12-Lecture Course in Technology Commercialization

Instructor: David Krohn
All prices in USD

CITE - Commercialization of Innovative Technology through Entrepreneurship

This 12-lecture digital course is for anyone involved in technology development and the business development opportunities based on technology.

You will learn:
    • A methodology for providing R&D focus to enhance commercialization;
    • Skills in open innovation, technical marketing, manufacturing engineering and team building; and
    • Ways to develop and present the business case to get funding at both small and large companies.
CITE provides a roadmap and methodology for moving advanced technology into successful commercial products and provides a view of current and future hot areas for investor funding. The elements of commercialization are defined and discussed:
    • Technology innovation;
    • Identification of market opportunities and potential;
    • The competitive environment related to both technology and companies;
    • Manufacturing encompassing sourcing, quality, cost, cost reduction and standards;
    • Barriers to entry;
    • Value proposition, including product differentiation;
    • Strategy;
    • Entrepreneurial management;
    • Funding.
Discover approaches for identifying market opportunities and developing a roadmap for successful commercialization. The course provides an outline for commercialization plans now required in many government contracts and demonstrates how to define and justify funding levels and potential sources of funding.

The course will benefit all
    • undergraduates;
    • graduate students; and
    • working engineers and scientists
by introducing the ideas of market-focused product development, innovation, manufacturing engineering and the general concepts of entrepreneurial management to arm emerging and active engineers and scientists with added valuable skills. While most will not become classical entrepreneurs, those who work in basic research, applied research or product development will benefit, as will the employers who hire them. The course is general and applies to all areas of technology with an emphasis on photonics. In addition, it covers start-ups and academic R&D as well as R&D in large companies.

The course is delivered on a USB flash drive with the 12 CITE lectures in both narrated PowerPoint and video versions.

  • Format: Narrated PowerPoint and video versions delivered on USB flash drive
  • Chapters: 12
  • Slides: 400+
  • Shipping & Handling: Product ships in 2 to 3 business days. Shipping cost is included on orders in the U.S. and Canada. All other countries, $20.

About the Instructor
David Krohn has over 50 years of experience in the photonics industry. He is the managing partner... more about David Krohn

Also Available

The Workbook:
The CITE Workbook is designed to summarize the key points of each lecture in the CITE Course and emphasize the essential takeaway from each lecture. It can be used as a supplemental aid for the course, or on its own as an introduction to technology development and commercialization.

The workbook includes essential questions that should be asked to achieve successful technology commercialization. Ample space is provided to answer the questions and keep notes about your own technology commercialization and entrepreneurial project.

The Webinar: This course also has a companion webinar, Technology Business Champion’s Guide to Successful Commercialization, a 1.5-hour introduction to technology commercialization. Expert David Krohn brings the subject to life with examples from his own successful career.

Webinar attendees also will receive a coupon code during the recording for $20 off the price of this 12-lecture CITE course.

Order the Course, Workbook or Webinar separately, or choose a combination option above at a special discounted price!


courseeducationDavid Krohncoursesentrepreneurshipbusiness developmentBusinessCITECITE courseProductsLight Wave Venture LLC